Participating in the British Frozen Food Federation (BFFF) Business Conference on 20 April, Nicola Thomas from the FDEA team gave an overview of the opportunities that exist in the export market.
Her first point was that in many regions of the World the Food Markets are changing in structure so that in many ways they resemble Grocery and Food Service Markets in Europe.
The Pandemic has accelerated the requirement for food that is produced safely and to high standards – something the UK manufacturing base is well recognised for. Her phrase for this was the ‘Power of Made in Britain’.
As markets develop there is also more interest in Own Label, which again plays to the strength of many BFFF members where we can leverage skill knowledge and expertise in supporting retailers seeking to develop an Own Label range or indeed in improving an existing range.
Data gathered by FDEA suggested the Frozen Food Market globally will grow by 5% between 2020 and 2025. Key trends are very similar to the UK with Vegan, Free From and Better For You products. Health and Wellness is now a Global trend.
However, to be successful you need to plan, create a clear strategy and do your research on which regions or countries are the best target for your products.
With the Government providing support for exporters there is no better time than now to seek to expand your horizons.