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UK China Consumer Week

13 Apr 2021 10:02 AM | Sandra Sullivan (Administrator)

One Week to go! | Get Ready to Join CBBC at UK-China Consumer Week 2021

Day 4 of the week will focus on opportunities and matchmaking for food and drink brands

British brands (including many SMEs) made £367.5 million through Alibaba’s platforms in China’s largest online shopping festival, Singles Day in 2020. The UK was also one of the top 10 markets for brands participating in the festival – a true milestone given they were selling to the world’s largest e-commerce and retail market.

Despite the pandemic and geopolitical climate affecting everything from supply chains to consumer perceptions, Chinese consumers continue to hold ‘Brand Britain’ in high regard for its quality, heritage and innovation. From luxury goods to health, beauty and nutrition, UK products are in demand by discerning Chinese shoppers on a quest for self-expression through more meaningful purchases.

Discover how your brand can seize this opportunity and succeed in China with CBBC’s UK-China Consumer Week 2021.

During this week-long programme you will hear how UK Consumer Brands have successfully identified their consumers in China and established a brand presence in the world’s second largest consumer market.

Speakers will represent brands including Charlotte Tilbury, Hayman’s Gin, Taylors of Harrogate, Temple Spa and industry insiders from fashion mediaWWD, to Melchers China and KPMG, amongst others.

The programme will also feature speakers from China’s E-commerce platforms, including ByteDance (the parent company of Douyin and TikTok), Kaola, Tmall Global,, Taobao and Little Red Book; alongside service providers such as TONG, Elanders Group, Samarkand Global, Ruder Finn and ADN Imports who will offer tips and practical advice for brands on how to strategize their post-pandemic China presence, no matter what stage they are at on their China journey.

Day 4 of the week will focus on opportunities and matchmaking for food and drink brands. We will share tips and examples of how to create a successful market entry and growth strategy in China’s food and drink market. Industry experts and in-market UK brands will discuss their China experiences and answer questions on business considerations, from working with Chinese distributors to finding the right sales channel, IP, logistics and payment solutions.  

For those looking to meet China food and drink buyers there will be a pre-booked one-to-one matchmaking session.

An interactive digital tool session will guide UK brands on how to get the most out of China’s mobile centric ecommerce and social commerce platforms such as WeChat.

Read more and register to join here:

Food & Drink Exporters Association
PO Box 424
KT22 2HL

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