At 400 million, India has the largest millennial population in the world. They account for a third of the population, almost half of the workforce and are key drivers of the country’s fastest growing consumer market.
This demographic segment earns, travels, and doesn’t shy from spending on experiences and the vastly increasing numbers of urban millennials give rise to dual income households with more disposable salaries and a huge global appetite.
From sampling international cuisines to healthier food alternatives, the demand for quality food products (imported gourmet and specialty foods) is insatiable and shoring up profits for major premium national retail chains such as FoodHall, Spencer’s Retail, Nature’s Basket and Le Marche.
