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Featured Exporter - Snowdonia Cheese Company

A focused export strategy has led to global export success for family run Snowdonia Cheese Company, starting under a decade ago on a small stand at leading food and drink tradeshow, Anuga. 

Tell us about Snowdonia Cheese Company...

Snowdonia Cheese Company is a family business, run by the sons of third-generation dairy farmers. Inspired by the lush greenery of beautiful Snowdonia in North Wales, we began by using fresh ingredients to craft natural, premium Cheddar and Red Leicester cheeses that married an extraordinary depth of flavour with a remarkable creaminess. They were an instant success in local markets and our multi-award-winning cheese and chutney ranges are now enjoyed in over 20 countries around the world.

Snowdonia Cheese Company’s journey to international success began 9 years ago with a small booth on the UK pavilion at the Anuga trade fair.  Since then, we have steadily built a global network of distributors and established strong relationships with target retailers.  Our success is the result of a focused export strategy and continual investment in marketing and sales resources. 

Where have you seen export growth in recent months?

 Australia – through national listings with the two major retail chains

Which products are doing particularly well and why?   

We offer our product range as portfolio of products which can be selected according to the tastes and trends in each market.  This flexibility contributes to the success of our brand internationally.

What are the company’s export ambitions for the future?

We take a progressive approach to develop existing markets for long term business.  However, we are pursuing some interesting opportunities in new regions for us such as Latin America and new parts of the Middle East.

What do you value most about FDEA membership?

The FDEA offers invaluable support to members, not only through the combined expertise of the FDEA directors and its Professional Associates, but also opportunities to network and share knowledge and problem-solving with other food and drink exporters.

How have exhibitions and events helped grow your export business?

We exhibit regularly at a small number of key trade fairs – the major international food exhibitions Anuga and SIAL, and key national shows for our sector.  These are essential for showcasing our product range and a great opportunity to meet all our customers in one location.

Brilliant to hear how Snowdonia Cheese Company's dedication to marketing and having a focused export strategy has paid off.

Interested in being a Featured Exporter?

Members please get in touch if you have a recent export success story you would like to share.

Food & Drink Exporters Association
PO Box 424
KT22 2HL

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