A focused export strategy has led to global export success for family run Snowdonia Cheese Company, starting under a decade ago on a small stand at leading food and drink tradeshow, Anuga.
Tell us about Snowdonia Cheese Company...
Snowdonia Cheese Company is a family business, run by the
sons of third-generation dairy farmers. Inspired by the lush greenery of
beautiful Snowdonia in North Wales, we began by using fresh ingredients to
craft natural, premium Cheddar and Red Leicester cheeses that married an
extraordinary depth of flavour with a remarkable creaminess. They were an
instant success in local markets and our multi-award-winning cheese and chutney
ranges are now enjoyed in over 20 countries around the world.
Snowdonia Cheese Company’s journey to international success
began 9 years ago with a small booth on the UK pavilion at the Anuga trade
fair. Since then, we have steadily built
a global network of distributors and established strong relationships with
target retailers. Our success is the
result of a focused export strategy and continual investment in marketing and
sales resources.
Where have you
seen export growth in recent months?
Australia – through national listings with the
two major retail chains
Which products
are doing particularly well and why?
We offer our product
range as portfolio of products which can be selected according to the tastes
and trends in each market. This
flexibility contributes to the success of our brand internationally.
What are the
company’s export ambitions for the future?
We take a progressive
approach to develop existing markets for long term business. However, we are pursuing some interesting
opportunities in new regions for us such as Latin America and new parts of the
Middle East.
What do you
value most about FDEA membership?
The FDEA offers
invaluable support to members, not only through the combined expertise of the
FDEA directors and its Professional Associates, but also opportunities to
network and share knowledge and problem-solving with other food and drink
exporters.
How have
exhibitions and events helped grow your export business?
We exhibit regularly
at a small number of key trade fairs – the major international food exhibitions
Anuga and SIAL, and key national shows for our sector. These are essential for showcasing our
product range and a great opportunity to meet all our customers in one
location.
Brilliant to hear how Snowdonia Cheese Company's dedication to marketing and having a focused export strategy has paid off.
