our first ever Featured Exporter article, we hear from Cofresh Snack
Foods and find out all about their recent success in Germany
Tell us about Cofresh...
Snack Foods is the owner and manufacturer of two major snack brands –
Cofresh Indian snacks (Number 1 for Indian Snacking in the UK) and the
Eat Real ‘healthier snacking’ brand (Number 1 Free From bagged snack
brand in the UK). Both brands enjoy an established and loyal customer
base and benefit from the growing consumer shift towards plant-based and
flexitarian diets. All
Eat Real products are free from all 14 major allergens including
gluten, soya, dairy and nuts, which makes them ideal for anyone with a
medical/dietary condition or for consumers simply making lifestyle
choices over what they eat.
Where have you seen export growth recently?
Having started exporting in 2015, Cofresh now exports to over 50 countries. We
have seen phenomenal growth in Germany, our biggest export market to
Key to that success has been the launch at the beginning of the
year of our localised Eat Real brand pages in German @Eatrealsnacks_de.
We are now THE challenger brand for healthier snacking.
The German page
allowed us to localise to our consumers, and by staying true to our
amazing products and leading with taste (not just healthier snacking
credentials) we converted new consumers and also attracted Pamela Reif
the #1 Instagram Influencer in Germany. She did a series of short videos
describing the products and where to find them. She loves our Hummus
Sea Salt Chips!
What are the company’s export ambitions for the future?
We want to localise our products for our export markets with a European, Asian and US crisps!
Well done on your export success Cofresh, we wish you good luck conquering your next market!