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Featured Exporter - Cofresh Snack Foods and Eat Real

In our first ever Featured Exporter article, we hear from Cofresh Snack Foods and find out all about their recent success in Germany

Tell us about Cofresh...

Cofresh Snack Foods is the owner and manufacturer of two major snack brands – Cofresh Indian snacks (Number 1 for Indian Snacking in the UK) and the Eat Real ‘healthier snacking’ brand (Number 1 Free From bagged snack brand in the UK). Both brands enjoy an established and loyal customer base and benefit from the growing consumer shift towards plant-based and flexitarian diets. All Eat Real products are free from all 14 major allergens including gluten, soya, dairy and nuts, which makes them ideal for anyone with a medical/dietary condition or for consumers simply making lifestyle choices over what they eat.

Where have you seen export growth recently?

Having started exporting in 2015, Cofresh now exports to over 50 countries.  We have seen phenomenal growth in Germany, our biggest export market to date.

Key to that success has been the launch at the beginning of the year of our localised Eat Real brand pages in German @Eatrealsnacks_de.  We are now THE challenger brand for healthier snacking.

The German page allowed us to localise to our consumers, and by staying true to our amazing products and leading with taste (not just healthier snacking credentials) we converted new consumers and also attracted Pamela Reif the #1 Instagram Influencer in Germany. She did a series of short videos describing the products and where to find them. She loves our Hummus Sea Salt Chips!

What are the company’s export ambitions for the future?

We want to localise our products for our export markets with a European, Asian and US crisps!

Well done on your export success Cofresh, we wish you good luck conquering your next market!

Interested in being a Featured Exporter?

Members please get in touch if you have a recent export success story you would like to share.

Food & Drink Exporters Association
PO Box 424
Leatherhead
Surrey
KT22 2HL
 

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