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CBBC Food and Drink Week at FHC China

  • 08 Nov 2021
  • 8:00 AM
  • 12 Nov 2021
  • 5:00 PM
  • Online Event (Zoom)

A full week of online activities for UK companies 

Food and Hotel China Shanghai (9th-11th November) is the leading tradeshow for international companies introducing their food and drink products to the China market. UK companies have a track record over the years of using this platform to successfully enter and expand in China.

Given travel to the show makes it too difficult to exhibit, China-Britain Business Council (CBBC) is delighted to offer a full week of online activities for UK companies to participate in FHC including a virtual China Food and Drink Forum, virtual new-to-China product assessment sessions, and a targeted business matchmaking. The full set of activities will prepare UK companies and help assess their products before the show, present them at the show, and match them up with suitable Chinese buyers afterwards to gain maximum efficiency.

Day 1: China Food and Drink Forum

Monday, 8th November 2021

Join CBBC for a half-day roundtable session to hear the latest insights on China’s food and drink market today as well as some of the key sub-sector opportunities for British exporters. 

Day 2-4: New-To-China Product Assessment Focus Group

Tuesday 9th to Thursday 11th November 2021

CBBC will host three consecutive half-day virtual industry-facing focus groups aiming to provide real-time first-hand opinions from Chinese buyers and sector key influencers.

Day 5: Virtual Meet the Buyer

Friday 12th November, 2021

To maximise opportunities for UK brands participating in the show, CBBC will organise a half-day virtual Meet-the-buyer programme.



  • Day One, November  8th 2021: China Food and Drink Forum - £50 plus VAT
  • Day Two, Day Three, Day Four, November  9th to 11th 2021: Virtual New-to-China Product Assessment Focus Groups

         £1,200 plus VAT for CBBC Members/ £1,500 plus VAT for non-Member companies

  • Day Five, November 12th 2021: Virtual Meet the Buyer

       £1,000 plus VAT for CBBC Members/ £1,350 plus VAT for non-Member companies

Registration deadlines: from 30th September 2021

Food & Drink Exporters Association
PO Box 424
KT22 2HL

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