In Italy, it looks like being a summer of near-normality and an autumn of recovery. According to research by Quorum/Youtrend for Wonderful Italy, at least half of Italians will equip themselves with Green Passes and precautions to avoid giving up their summer holidays, with estimates that by the end of the year the Italian economy will have rebounded by more than 5%.
How does this data translate into Food & Beverage consumption trends? According to IRi's surveys on sales of packaged food in organised distribution in Italy, compiled for TUTTOFOOD, comes to our aid. FAfter such a difficult year and a half, Italians feel like treating themselves well: this is confirmed by the good performance of sweet treats, which grew by 6.8% in May and 6.1% over the year as a whole, but also of festive products, which have recorded a resounding +42.5% since the beginning of the year .
Pastries and bakery products in particular performed well, while thanks to the reopening of away-from-home outlets, beverages boomed, selling 4 times more in April than in 2020.
Further confirmation of this trend towards indulgence and eating well, comes from the numbers for bakery products - up 3% in May compared to the same month in 2020 - and fresh pasta, which also recorded increases of over 3% both in the month and since the beginning of the year.
What about the trend towards healthy and natural? The organic sector appears to be stabilising, with marginal downward variations but with respectable absolute values of 136 million euro in the month and 720 million between January and May. Having left behind the double-digit increases of the past few years, when Italy was catching up with other countries, organic farming is now a stabilised but respectable reality.
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