DIT North America is curating specific category boxes for dissemination to grocery retail buyers in the USA and Canada, and are collecting expressions of interest from UK suppliers currently doing business in the US, Canada or both, who would like to participate in this project.
Products included in this initiative must already have existing distribution in the US and/or Canadian markets so that they are eligible for retail listing consideration.
Through this initiative DIT hopes to keep UK Food & Drink top of mind with buyers; demonstrate that the UK remains open for business, highlight some key innovation and trends across the category; bring greater profile to new brands or new SKUs; and educate the target audience about the strengths of the UK food and drink sector. Please note, this project is not intended to replace or compete with the retail product pitching that in-market reps are conducting, it’s meant to enhance it with a strong country of origin proposition halo, as is done at the GREAT-branded pavilions under normal circumstances at tradeshows.
There will be three category boxes:
- Ambient healthy snacking products (for both countries)
- Refrigerated cheese products (for US only)
- Non-alcoholic beverages (for Canada only)
The assortment for the Canadian and US boxes may need to vary somewhat to address market availability. Expressions of interest are welcome from producers that already have distribution in the market but might not yet have exposure to certain retailers.
Deadline for submissions is 6 November. DIT North America will select the final assortment of products and contact those selected by 13 November, at which point more information around timelines and logistics will be shared.
Please click here to complete the form: https://dituk.wufoo.com/forms/p3vb29v0in869c/ *Completing this form registers interest only and does not confirm participation.