The NOLO - literally No and Low Alcohol - trend is gaining ground in France. Born in the UK in 2013 at the same time as the « Dry January », this trend is becoming more and more popular in France, especially because it answers a growing demand: what to drink when we tend to drink less or no alcohol at all?
In 2018, French people over 15 have consumed 11,55L. It was 13,9L in 2000…and 26L in 1960. Overall French people drink less. Less wine mainly, but also less spirits. Beer is the only segment doing well due to its low content of alcohol. Cocktails are also getting more trendy as they enable to adjust content of alcohol.
French consumers habits are changing. More concerned about their health or simply by choice or religious beliefs, they want to reduce their consumption of alcohol
Read more on this and other French market news on the website of FDEA's French In Market Associate Sutralis - click here