The latest market share data shows clearly that the popularity of private label continues to spread across Europe. Retailer brands now account for at least 30% of all products sold in 15 countries, the greatest number ever, according to Nielsen data compiled for PLMA’s 2014 International Private Label Yearbook.
Three countriesundefinedSweden, Finland and Czech Republicundefinedcrossed the 30% market share line last year for the first time. The number of countries achieving 30% share has been rising steadily. Back in 2011, only 10 countries made it. In 2012, the number climbed to 12.
Of the 20 countries tracked by Nielsen in 2013, 16 posted volume market share gains. The biggest percentage increases were made by Sweden (+5.1 points), Finland (+4.0 points), Poland (+3.1 points) and Slovakia (+2.7 points).
Source PLMA International