We are delighted that with stiff competition from fellow FDEA members, Taylors of Harrogate have been announced as winners of the 2021 FDF Exporter of the Year award, sponsored by Ashbury. Many of you will know Garry, Sarah, Alex and Stephen from our regular FDEA member roundtables and am sure will share in sending huge congrats to the team.
In 2017, Taylors of Harrogate put exports at the heart of their future strategy, to build on the existing £6.3m export sales and transform a three-person team, contributing 4.3% of overall company sales, into an established international business for years to come.
Their strategy includes growing the brands’ and company’s presence through distribution, availability and visibility, and step-change engagement in the international mission for the whole company keeping their goals simple.
In 2021, Taylors of Harrogate expect export sales of £20m - achieving their sales objective 4 years early. They are able to do this, because in 2020, their strategic goals crystallized, and sales jumped from £10.4m in 2019 to £14.3m (+38% YOY)A note of congratulations too for the worthy shortlist, all FDEA members: British Corner Shop, Nairn's Oatcakes, Princes, Ramsden International and Symington's. All winners in our eyes!