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Featured Exporter - The Tracklement Company Ltd

Setting up their business in the US in 2020, the artisan condiment producer, Tracklements, tells us about their export expansion across the pond.

Tell us about Tracklements......

Tracklements is an award-winning British manufacturer of over 50 premium artisan condiments including mustards, sauces, chutneys & relishes, jellies, salad dressings and ketchups. Tracklements introduced the UK's first Wholegrain Mustard and UK's first original English Onion Marmalade. We believe a creative condiment has the ability to transform even the most unassuming mouthful into something sublime. Our products are made in small batches, using the highest quality natural ingredients from suppliers we know.

We currently export to 20 countries and our top 3 markets are: Australia, USA and Norway.

Where has Tracklements seen export growth in 2020?

We have been extremely busy for the past 12 months. Experienced strong growth in Spain and Norway, launched in 3 Central America markets. However we are particularly excited about the launch of our own business in USA, Tracklements Inc., who is our new importer and distributor in USA. Our range was expanded from 9 to 15 SKUs (now Non-GMO accredited) to enable us  to enter new categories. Our ambition is to grow our current presence in the market both in natural stores via Speciality Distributors and E-commerce (Amazon.com strategy being finalized) and reach net sales of £1M by 2023, making USA our top export market.

Well done to the team at Tracklements for building momentum in their export business during the global pandemic!

Interested in being a Featured Exporter?

Members please get in touch if you have a recent export success story you would like to share.


Tracklements in-store in Australia

Food & Drink Exporters Association
PO Box 117
Hebden Bridge
West Yorkshire
HX7  9AY
 

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