Setting up their business in the US in 2020, the artisan condiment producer, Tracklements, tells us about their export expansion across the pond.
Tell us about Tracklements......Tracklements is an award-winning British manufacturer of over 50
premium artisan condiments including mustards, sauces, chutneys & relishes,
jellies, salad dressings and ketchups. Tracklements introduced the UK's first
Wholegrain Mustard and UK's first original English Onion Marmalade. We believe
a creative condiment has the ability to transform even the most unassuming
mouthful into something sublime. Our products are made in small batches, using
the highest quality natural ingredients from suppliers we know.
We currently export to 20 countries and our top 3 markets are:
Australia, USA and Norway.
Where has Tracklements seen export growth in 2020?
We
have been extremely busy for the past 12 months. Experienced strong growth in
Spain and Norway, launched in 3 Central America markets. However we are
particularly excited about the launch of our own business in USA, Tracklements Inc., who is our new importer
and distributor in USA. Our range was expanded from 9 to 15 SKUs (now Non-GMO
accredited) to enable us to enter new categories. Our ambition is to grow our
current presence in the market both in natural stores via Speciality Distributors
and E-commerce (Amazon.com strategy being finalized) and reach net sales of £1M
by 2023, making USA our top export market. Well done to the team at Tracklements for building momentum in their export business during the global pandemic!
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