Adapting to the Covid Pandemic, Funkin tells us about the growth of their Ready To Drink Cocktails in the Overseas Retail Market
Tell us about Funkin
Launched in 1999, Funkin is now the UK’s No. 1 on trade cocktail ingredient and grocery alcoholic ready to drink cocktail company. Our passion for sourcing the best quality fruit and ingredients, has opened doors to the best bars and mixologists across the UK and around the globe. We offer unrivaled, award winning and solution focused products with a mission to democratise cocktails. Launched in 2019, our innovative and multi-award winning Nitro and Sparkling Cocktails in cans quickly became a consumer favourite and led us to become the UK’s No.1 RTD cocktail brand by 2020.
We currently export to over 20 countries. Our top export markets are the USA, Ireland, the Netherlands as well as a number of southern European countries.
Where has Funkin seen export growth in 2020?
Retailers across many export markets have been keen to explore ways to entice shoppers within the alcoholic beverage space, due to changing consumer behaviour driven by imposed restrictions from Covid-19. This has opened new doors to introduce our consumer cocktail range, including an exclusive partnership with the Woolworth Group in Australia. Our e-commerce business in the USA has also seen exponential growth, with more and more consumers opting to shop online.
What are the company’s export ambitions for the future?
Continue to grow our consumer cocktail range across key regions within Europe, the Americas and Asia Pacific. Build on existing success across our core cocktail ingredients range in the on trade, once restrictions are lifted.
What do you value most about FDEA membership?
Excellent resource for UK Food & Drink manufacturers in relation to all things export. Excellent platform for networking and gathering information and support. Seminars and forums to inform and educate on export related matters – such as navigating BREXIT.
Well done Funkin on growing your business and seeing opportunity for your products in the changing consumer market.
