China-Britain Business Council (CBBC ) will host a half-day virtual industry-facing focus groups aiming to provide real-time first-hand opinions from Chinese buyers and sector key influencers.
For new-to-China food and drink brands this is a great opportunity to understand how your product’s proposition, packaging, pricing, and message are perceived by potential buyers in China.
CBBC will select KOLs according to the participating brands and will aim to share the most relevant and useful feedback from potential clients in China.
Each individual session will last 60 minutes. A discussion guide will be produced and shared with brands in advance. CBBC will also assist in logistics and sample distribution to influencers and storage prior to the session. A post-session feedback summary will be produced and provided after the session.
To register click here.
Date: 11 November 2021
Time: 0800 - 1100hrs
Platform: Online (Zoom)
Who can participate? New-to-China British food and drink brands in sectors including snacks, alcoholic and non-alcoholic drinks, dairy, seafood, health food and others.
Focus Group KOLs: Importers, Distributors, Retailers, Senior Influencers
Duration of each session: 60 minutes/brand session
Number of KOLs per session: 5
- £1,200 + VAT for CBBC Members
- £1,500 + VAT for non-CBBC Members
Registration deadline: 30th September 2021