Webinar - by Avenue51 and China Britain Business Council
The new, smart way for food brands to win market share in Mainland China. Learn from experts how your business could be part of this growing market.
In 2019 shoppers in Mainland China spent more than £1Trillion on products not available in-country. These products were purchased online and delivered from the brand's country of origin directly to the shopper's home address in Mainland China.
This form of cross border e-commerce has proved successful with many UK brands as there is no need to follow complex trade import customs procedures, place large volumes of stock or setup any operations in Mainland China.
Byron Constable, CMO at Avenue51 - For years Avenue51’s award winning cross border e-commerce solutions have been making it simple for hundreds of reputable European based brands including Waitrose, Premier Foods, to sell millions of products each year through more than 100 of the leading online retailers in Mainland China including Tmall, Netease Kaola, collectively reaching +600 million shoppers.
During the webinar Bryon will share insights on how to develop this route to Chinese consumers for your products.
Antoaneta Becker, Director – Food and Drink, China-Britain Business Council
Antoaneta Becker is the China-Britain Business Council’s food and drink sector lead. She joined CBBC after more than 20 years of living and working in China. As a China Business Adviser and food and drink specialist for CBBC, Antoaneta has worked with hundreds of UK companies over the last five years, supporting their initial interest and entry in the Chinese market as well as further business expansion there.